Miami Beach has long been a world-class destination for conventions and meetings, and the Miami Beach Convention Center (MBCC) has been at the heart of it for nearly 60 years. With the Atlantic Ocean lapping at its shoreline only two blocks away and South Beach’s colorful collection of historic Art Deco hotels, it’s no wonder Miami Beach attracts everything from corporate meetings and retreats to major expos and conventions. Originally built in 1957, the landmark MBCC is undergoing an ambitious $615 million expansion and modernization project to address the ever-changing needs of today’s conventions and meetings with an expected completion date of 2018.
New aspects of the building will include a 60,000-square-foot grand ballroom along with three 20,000-square-foot junior ballrooms, and 190,000-square-feet of breakout meeting spaces. In addition to a modernized façade inspired by the sea, MBCC’s revitalization project will transform the center into a LEED-certified facility with a total of 500,000-square-feet of contiguous exhibition space.
The planned improvements will make the MBCC more efficient, flexible and responsive to today’s modern needs, thus enabling it to continue to attract high-impact, revenue-generating conventions and meetings. As Miami Beach Mayor Philip Levine was quoted as saying, the renovated MBCC "will be a center for creative collaboration.”
One of the goals of the reimagined MBCC is to further enhance Miami Beach’s city center, which includes the adjacent Lincoln Road Mall, Miami Beach Botanical Gardens, New World Center and Holocaust Memorial. Parking needs will be addressed through 806 onsite rooftop parking spaces. This new design will reduce storm water runoff and further align the city with its sustainability and resiliency goals. This is all in creating what will surely be a convention center of the future.
Throughout the course of renovations, two of the four exhibition halls will remain open for business, and major events like Art Basel in December will be held at MBCC without interruption.
The building has hosted such legendary events as the 1964 Heavyweight Championship of the World when Muhammad Ali (still known as Cassius Clay, then) defeated Sonny Liston for his first-ever championship title. It has also played host to both the Republican (1968 and 1972) and Democratic (1972) National Conventions. Today, it’s most famous for Art Basel Miami Beach, and many other high profile annual events, like the South Florida International Auto Show and Cruise Shipping Miami.
For more information on booking the Miami Beach Convention Center, contact the GMCVB Convention Sales team at (305) 539-307.
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